What to Look for in a Creator Profile

When you receive matches for your campaign, it's up to you as the brand to decide which creators to work with. WebContent provides a range of insights into each creator – but what should you focus on?

Here’s a guide to evaluating a creator profile and selecting the ones that best match your brand and campaign style.

1. Review previous content examples

The most important part of a creator profile is their video samples. Look for:

• Format – Does it match the style you're going for?

• Authenticity – Does it feel genuine and trustworthy?

• Delivery – Do they speak clearly? Is their tone and expression engaging?

A polished feed doesn’t mean much if they can’t deliver content that converts.

2. Evaluate content fit for your brief

Ask yourself:

• Does their tone and style align with your brand?

• Do they have experience with the type of campaign you're running?

• Is their niche or audience relevant for your product?

A great match is more about energy and communication than likes or follower count.

3. Think test and relationship – not always “perfect match”

Sometimes, it’s about testing different types of creators to see who performs best in content and ads. You can always:

• Reuse your top performers

• Adjust your preferences in future campaigns

• Exclude creators you don’t want to work with again

Ready to choose?

When your matches appear, click through and use this checklist to find your next content stars.