How to Communicate Effectively with Creators on WebContent

We’ve removed emails, DMs, and unnecessary meetings – and made communication between brands and creators simple and structured.

On WebContent, all communication happens directly within the campaign – and it starts with your campaign description.

1. Your campaign description is your first (and most important) message

When you create a campaign, the description is what creators use to decide whether to apply.
Make sure you:

• Write clearly and precisely

• Explain your expectations

• Include info on tone, target audience, message, or style

Everything you'd normally write in an email should be included in the brief.

2. No chat – but a clear structure

Once you approve a creator, the process continues automatically.
You can't message them directly until the feedback phase, but they work based on your brief and campaign instructions.

3. When content is ready: The feedback phase opens

As soon as a creator uploads a video, the campaign enters the feedback phase.
A chat function opens, where you can:

• Comment directly on the video

• Suggest edits

• Give final approval

Everything happens within the platform – no emails or messy communication.

4. Why structure matters

The platform is built to centralize everything:

• Briefs

• Uploads

• Feedback

• Communication

You’ll never lose track – and it’s easy to review history or see who said what.

5. Need team access? Use the Scale plan

The Scale plan lets multiple users collaborate on the same campaign. This gives you:

• Shared access to feedback and uploads

• Ability to comment and approve across team members

• Consistent communication with creators

Remember: It all starts with a good brief

The clearer your campaign description, the better the results – and the fewer revisions you'll need.

Ready to try it?

Start your next campaign and see how easy it is to collaborate with creators – without back-and-forth messages.