The team behind it
We are WebContent
Why we started
We didn’t start as a software company. We started as a UGC agency.
We’ve produced more than 5,000 pieces of content ourselves, managed creators manually, handled revisions, chased deadlines, tested creatives, worked with performance, and tried almost every platform out there. None of them worked the way we needed them to.
So we built our own system.
It started as an internal tool — something that actually understood how UGC works in real life: how campaigns move, where things break, what brands and creators need, and how to run everything without endless spreadsheets and emails. It worked. It made everything faster and easier. So we opened it up.
Today we only build software. We don’t run agency campaigns anymore. But the platform works because it was built by people who have actually done the work. We know what it takes to produce content at scale and where most platforms fail — because we’ve been there.
Since launching in August 2025, more than 700 campaigns have been run through the system, 400+ brands have signed up, and 2,500+ creators across Scandinavia are using the platform. The average NPS across completed campaigns is 9 out of 10.
We didn’t build this on theory. We built it on experience.
Sebastian Hørberg
Co-founder & Chief Commercial Officer
What’s your favorite tool or app at work?
HubSpot — without a doubt. An amazing tool.
What song do you put on when you need to get in the zone?
Lofi / brain.fm when it’s work-related. In my free time I love Spanish vibes — especially FloyyMenor and Gata Only. It gives me the feeling of a Spanish beach club, ☀️ and good vibes.
What did you dream of becoming as a child?
An architect — when I was little, I actually used to draw floor plans of houses.
What’s your favorite quote or motto?
“I never lose. I either win or learn.” It has helped me a lot to think that way. Because the worst thing that can happen when you make a decision is that you learn how not to do it next time — it only becomes a mistake if you repeat the same “mistake” again.
Mathias Hansen
Co-founder & Chief Operations Officer
What’s your favorite tool or app at work?
That one has to go to ChatGPT — it’s definitely the tool I use the most. Always reliable!
What song do you put on when you need to get in the zone?
I don’t think I can name a specific track, because it changes all the time — but an old banger, some Nik & Jay or something along those lines will always get me going!
What did you dream of becoming as a child?
For as long as I can remember, I’ve been fascinated by cars and by building things. So it’s pretty natural that I always dreamed of working with cars and being self-employed.
What’s your favorite quote or motto?
I’ve got a bunch of quotes I live by and love, but the first one that came to mind is:
“Done is better than perfect.” — Sheryl Sandberg
Mikkel Funder
Partner & Performance manager
What’s your favorite tool or app at work?
I’m a huge Notion guy. Really great tool for project management and goal setting!
What song do you put on when you need to get in the zone?
Try putting on Avicii’s “Wake Me Up.” It instantly makes you want to plan a night out with friends or sail into the sunset and open a bottle of rosé. An inspiring artist with an inspiring story!
What did you dream of becoming as a child?
I dreamed of becoming a professional football player. But I’m flatter-footed than a duck, so I had to give up that dream around age 15. Luckily, I’ve always had a huge passion for entrepreneurship too!
What’s your favorite quote or motto?
“Do what gives you energy.” A very wise man once said that.
Silas Rasch
Full-stack Developer
What’s your favorite tool or app at work?
I’m a huge fan of structured work, so I have to give that one to Jira. It has completely transformed our processes!
What song do you put on when you need to get in the zone?
I recently rediscovered “Again” by Fetty Wap. It’s a massive banger you just can’t help but vibe to.
What did you dream of becoming as a child?
I dreamed of following in my father’s footsteps and becoming a police officer. But I’ll admit — I was way too much of a troublemaker for that to end well.
What’s your favorite quote or motto?
“Choose a job you love, and you will never have to work a day in your life.” — Confucius
