How to Set Deadlines and Requirements in Your Campaigns

The clearer your requirements, the more likely you are to get the exact UGC you need – in the right style, quality, and tone.

WebContent makes it easy to define your expectations when setting up a campaign. Here’s what to consider.

1. Requirements start in your description and brief

Your description and brief are your main communication with creators before feedback.

Clearly address:

• What should be shown? (product, features, setting)

• What should be said? (key messages, tone, CTA)

• How should it be filmed? (angle, format, style)

• What should be avoided? (words, brands, visual elements)

You can write the brief yourself or use the AI Script Maker (available on the Scale plan) to structure it quickly and clearly.

2. Make your requirements realistic

Too much info overwhelms. Too little leaves room for guessing.

A good brief focuses on:

• 2–4 key messages or visual guidelines

• Visual style (selfie, lifestyle, packshot, etc.)

• Tone of voice – natural, enthusiastic, informative?

Avoid long checklists – focus on what matters most.

3. Include your deadline in the brief

There’s no separate deadline field during campaign setup, so if you have a specific delivery date, add it in the description or brief.

Examples:

• “Content needed by September 20”

• “Please upload within 5 days after being approved”

A clear deadline helps creators plan and increases the chance of on-time delivery.

4. Need adjustments? Use the feedback phase

Once the video is submitted, the feedback phase begins. Here you can:

• Give constructive comments

• Request minor edits

• Clarify any missing requirements

Summary: Clear requirements = better content

The sharper your brief, the easier it is for creators to deliver something you’re happy with – and the fewer revisions you’ll need.