How to Create a New Campaign

Creating a campaign on WebContent is fast and easy. Whether you’re testing a new video type or launching a full production, the platform supports you every step of the way – with AI, templates, and automated matching.

Here’s a step-by-step guide:

1. Click “Create Campaign”

Once logged in, click “Create Campaign.” Choose the brand the campaign belongs to and start filling out the brief.

Managing multiple brands? Just select the relevant one at the start.

2. Fill in the basic campaign details

Start by adding:

• Campaign name

• Clear description of the goal

• Content type (e.g. UGC video, organic video, etc.)

• Creator preferences

The more specific your direction, the better your matches.

3. Write or generate a brief

You have two options:

• Write the brief yourself if you know exactly what you want

• Use the AI Script Maker (available on Scale) to generate a full brief based on your keywords

You can also save and reuse templates if you're running similar campaigns.

4. Set budget and payment

Define:

• What you’ll pay per video (the platform suggests common price levels)

• Whether you want to add bonuses or extra requirements

• Your total budget – and if you want to manually or automatically approve creators

Marketplace fees are calculated automatically and shown clearly before confirming.

5. Review and publish

Before going live:

• Preview the campaign

• Edit the brief or payment if needed

• Click “Publish” to make it live in the marketplace

Your campaign will now appear for creators, and you’ll be notified when someone swipes “yes.”

6. Select your creators

When creators swipe yes:

• View their profiles and past content

• Approve the ones you want to work with

• The brief becomes automatically available to the selected creators

You can track everything from your dashboard.

Ready to get started?

Click “Create Campaign” and see how easy it is to find and activate the right creators for your brand. Need help? Our support team is ready inside the platform.