How to Manage Your Campaign Budget and Understand Marketplace Fees

WebContent is designed to be flexible – you only pay for the content you order. When launching a campaign, you decide how many creators you want to work with and how much to pay per video.

Here’s a complete guide to managing your budget and understanding the platform’s fee structure.

1. Set your budget when creating a campaign

During campaign setup, you define:

• Number of videos (e.g. 3 videos)

• Price per video (e.g. DKK 1,000/video)

The system calculates the total automatically:
3 videos x DKK 1,000 = DKK 3,000 + marketplace fee

2. How the marketplace fee works

The marketplace fee is WebContent’s transaction fee – it covers platform operations, support, matching system, and creator payouts.

• Solo (Free) → 30%

• Scale (Paid) → 10%

Example:
DKK 3,000 in creator payments

• On Solo: Total = DKK 3,900

• On Scale: Total = DKK 3,360

The more campaigns you run, the more it makes sense to switch to Scale and save on fees.

3. Track your budget in the dashboard

Once your campaign is live, you can monitor:

• Total spent

• Approved vs. pending content

• Marketplace fee per video

Everything is shown in the campaign overview to help you stay on top of your budget.

4. Optimize your campaigns financially

Here are ways to get more out of your budget:

• Use the AI Brief Maker → better briefs = fewer revisions

• Start with fewer videos, then scale if results are strong

• Choose the Scale plan if you run more than one campaign per month

• Re-invite proven creators (higher quality, lower risk)

5. Add brands and users as needed

On the Scale plan, you can add more brands:

• Price: DKK 995 each

• 50% discount when buying 3 or more

You can also add multiple users to share access and responsibility across your team.

Tip: Use the campaign builder

We recommend using the campaign builder and budget overview before launching – it gives you full clarity before clicking “Create Campaign.”