How WebContent’s Marketplace and Matching Work

WebContent’s marketplace is the engine behind the platform – it automatically matches brands with the right creators, without any manual research, emails, or back-and-forth. Here's how it works and what to expect.

1. Create a campaign

It all starts when you create a campaign. You define:

• Campaign type (e.g. UGC, organic, etc.)

• Budget and creator preferences

• Brief and any specific requirements

Once published, your campaign is automatically shared in our creator marketplace.

2. Automated matching

Our system matches your campaign with creators based on:

• Niche and interest areas

• Your creator preferences

• Experience, content quality, and ratings

• Past collaborations and availability

Creators are shown the campaign in their app and swipe yes or no to accept the task.

3. You choose your creators

Once creators swipe yes, you’ll get a list of matches. You can:

• View creator profiles and past content

• Choose who you want to work with

• Approve or reject specific creators

You’ll always have full visibility of deadlines, progress, and status in your dashboard.

4. Content delivery – no unnecessary communication

After approval, creators automatically receive the brief and instructions. You’ll get notified when the content is ready for:

• Approval

• Feedback

• Download

The entire process is automated – all you need to focus on is the content itself.

Tip: Use the AI Brief Generator for better matches

The clearer and more specific your brief, the better the match quality. Our AI Script Maker helps you generate clear, high-converting briefs in just a few clicks.

Benefits of WebContent’s matching system

• No manual searching or outreach

• No communication with creators needed

• High quality, fast delivery

• Easily scale your campaigns with just a few clicks