How to launch a UGC campaign on WebContent

Creating a campaign and getting authentic content from creators is quick and easy. No emails, meetings, or manual coordination needed. Follow this step-by-step guide to launch your first UGC campaign on WebContent.

1. Click “Create Campaign”

Once logged in as a brand, click “Create Campaign” from your dashboard.

2. Choose campaign type

Select a content type such as:

• UGC video

• UGC images (coming soon)

• Organic videos (coming soon)

3. Use the AI Brief Generator

You can write the brief yourself – or use our AI Script Maker, which generates a script based on your input. Simply fill in:

• Message and tone

• Key points

• Desired video format

4. Set budget and creator preferences

Define your:

• Creator preferences

• Price per video

• Content details

The system automatically calculates the total cost and shows what you'll get.

5. Publish the campaign

Click “Publish Campaign” to get matched with relevant creators in our marketplace. From there, you can approve creators, give feedback, and download the final videos directly from your dashboard.

Pro tip!

Use the Scale plan for lower marketplace fees, AI script tools, and dedicated support from a Performance Manager.