Tips for Creating Approved and High-Quality UGC

As a creator on WebContent, your success depends on delivering content that brands love – and approve on the first try. The good news? You don’t need expensive gear or studio setups. It’s all about authenticity, clear communication, and understanding the brief.

Here are our top tips for producing UGC that gets approved – and reused.

1. Fully understand the brief

Before you start:

• Read the brief carefully

• Learn about the product and target audience

• Note the tone of voice and any specific instructions (e.g. “show logo at the end”)

If anything’s unclear, ask via the in-app message function.

2. Start strong – the first 3 seconds matter most

For social-first content, the hook is everything:

• Start with energy

• Ask a question, make a bold statement, or show the product

• Avoid slow intros

Grab attention fast – it increases your chances of approval and strong ad performance.

3. Keep it authentic

Brands use UGC because it feels real and relatable:

• Speak naturally – not like a commercial

• Use your own words

• Film in environments where you’d genuinely use the product

Authenticity > Perfection

4. Don’t forget the visuals

Even simple content should meet basic quality standards:

• Use daylight or soft lighting

• Avoid background noise

• Keep the camera steady (a windowsill or tripod works great)

5. Deliver on time and with structure

• Upload in the correct format (usually vertical MP4)

• Name your files clearly, if possible

• Follow any file naming rules in the brief

• Meet the deadline – it affects your profile score

Ready to level up your content?

The more reliable and professional your delivery, the more likely you are to get chosen, reused, and recommended. Use this checklist every time you film a campaign video.