Using AI and Templates for Efficient Campaign Briefing

A strong brief is the foundation for great UGC — it gives creators clarity, improves quality, and reduces the need for revisions. With WebContent’s AI Script Maker and template tools, you can create professional briefs in minutes without starting from scratch.

1. AI Script Maker (Scale Plan)

With the Scale plan, you unlock the AI Script Maker, which:

• Turns a product link into a complete brief

• Generates intro, key messages, and CTAs

• Adapts tone and style based on your inputs

• Increases the chance of first-try approval

The AI is trained on thousands of UGC campaigns and saves you time while reducing errors.

2. How to use the AI Script Maker

When creating a campaign:

• Click “Use AI Script Maker”

• Enter your product link

• Edit and refine the generated brief

• Save it as a template for future use

You can still adjust and add your own points — the AI simply gives you a strong head start.

3. Templates and reuse

If you run many campaigns, templates are a game-changer. Create and save templates such as:

• “Testimonial video for Meta Ads”

• “TikTok-style unboxing”

• “Product demo with CTA”

You can:

• Reuse templates for new campaigns

• Adapt them for different products or audiences

• Standardize your tone of voice and structure across your team

4. Benefits of AI + templates

• Faster campaign setup

• Fewer creator revisions

• Better matches thanks to clearer briefs

• More consistent quality when multiple team members create campaigns

Ready to streamline your briefing process?

Start your next campaign with the AI Script Maker or a saved template — and experience how easy it becomes to get strong content back on the first try.