UGC Creator

What Is a UGC Creator? How Businesses Use Them to Grow

“UGC creator” is a term that’s quickly becoming a staple in the marketing world—and for good reason. User Generated Content (UGC) has become one of the most effective ways to create trustworthy, engaging, and high-converting content on social media. But what exactly is a UGC creator, and how can businesses or individual creators get the most out of this trend?

What Does UGC Creator Mean?

A UGC creator is a person who produces original content—typically photos or videos—that looks like classic user-generated content but is commissioned by a brand.
The difference between a traditional influencer and a UGC creator is simple: UGC creators don’t need a large following. Their job is to create authentic-looking content that brands can use in ads, on their website, or on social media.

Example:
A UGC creator might make a TikTok showing how they use a face cream—without it feeling like an ad. The brand then uses the video in paid ads or on the product landing page.

Why Are UGC Creators So Effective?

Businesses increasingly work with UGC creators because:

• Trustworthiness: UGC feels real—and that’s what consumers want.

• Better performance: UGC-style ads often outperform traditional ads.

• Scalability: UGC creators are cheaper and faster than large productions.

• Authenticity: The content looks like something we’d create ourselves—and it works.

How to Become a UGC Creator

You don’t need thousands of followers to get started. It’s all about your ability to create authentic, engaging content that brands can use in their marketing.

Sign up as a UGC creator here: Become a creator for Denmark’s largest UGC platform

5 steps to get started:

1. Build a portfolio with UGC-style photos and videos.

2. Find your niche—beauty, tech, fitness, food, etc.

3. Create a profile on UGC platforms like WebContent, Influee, or Billo.

4. Set your prices—typically 500–1500 DKK per video in the beginning.

5. Pitch yourself to brands directly via DM or email.

How Businesses Can Find the Right UGC Creator

If you’re a business looking for a UGC creator, you can:

• Use UGC platforms with creator catalogs.

• Post in Facebook groups for creators.

• Reach out to micro-influencers and ask if they offer UGC.

• Start with a test campaign and experiment with different content types.

Remember: It’s not about follower count—it’s about the quality of the content.

Are UGC Creators the New Big Thing in Marketing?

Short answer: Yes.
A UGC creator can unlock more authentic communication, higher conversions, and lower CPAs. Whether you're a startup on a budget or an established brand looking to scale content production, UGC creators are an investment that pays off.

Tip: How to Succeed With Denmark’s Largest UGC Platform