The best alternative to Billo

The Best Alternative to Billo

If you work with UGC videos, you’ve probably heard of Billo. The platform is popular in the US because it makes it easy for brands to order user-generated content. But when it comes to businesses in Denmark and the rest of Scandinavia, Billo isn’t always the ideal solution.

At Webcontent, we’ve built an alternative tailored specifically to our market—with more than 2,500 creators across Scandinavia, a strong focus on quality, and a workflow designed to produce content that actually converts.

Why Billo isn’t always a fit for Scandinavia

Billo is a US-based marketplace where brands can buy simple UGC videos at a low price. For small projects, it can work fine—but there are challenges when you’re running a business in Denmark or the Nordic region:

• Language & culture: Most creators on Billo are American, and their content doesn’t always match the tone Scandinavian consumers expect.

• Rights management: On Billo, it can be unclear how you’re allowed to use the content in your ads.

• Quality vs. quantity: You risk receiving cheap content that underperforms in paid ads.

• Distance from the market: When you advertise in Denmark, it’s an advantage to use creators who are part of the audience themselves.

Why Webcontent is the best alternative to Billo

Webcontent is built for Scandinavian businesses that want authentic UGC content created by local creators.

1. 2,500+ Scandinavian creators

We have more than 2,500 creators in Denmark, Sweden, and Norway. This means you can choose creators who match your brand and audience—in your language and with the right cultural understanding.

👉 Read also: Benefits of UGC content

2. Performance-first approach

We don’t just work with “random content,” but with creators who understand hooks, storytelling, and conversion optimization. That means your videos don’t just look authentic—they perform in ads.

👉 Read also: How to create the perfect UGC script

3. Full rights and safety

All collaborations run through our platform with clear contracts and full rights management. You’re free to use your content in ads, emails, and landing pages without limitations or concerns.

👉 Read also: How to create the perfect brief

4. Local focus – global impact

Even though we’re Scandinavian, we work with brands aiming globally. The advantage is that you can create content close to your audience—and still use it across markets.

Billo vs. Webcontent – The Comparison

Billo is a global platform built for the US market, where communication is in English and content rights can be unclear. It’s designed as a simple marketplace for quick video production, but without a strong focus on performance or conversions.

Webcontent, on the other hand, has more than 2,500 creators in Scandinavia working in Danish, Swedish, and Norwegian. Brands get full content rights, and the platform is built to drive results with a performance-driven workflow. The process is professional, with clear contracts and structured payments—ensuring both quality and security.

Conclusion – Choose the Scandinavian alternative

Billo can be a good tool if you want quick, low-cost content from the US.
But if you want content that speaks directly to a Scandinavian audience—created by people who understand the culture and language—Webcontent is the clear choice.

With more than 2,500 creators across Denmark, Sweden, and Norway, we are the largest UGC platform in the Nordics—and the best alternative to Billo.

👉 See how you can get started with UGC content on Webcontent.