Best alternative to MakeRealContent

MakeRealContent – and why many brands choose alternatives like WebContent

When companies want to work with user-generated content (UGC), there are several platforms to choose from. MakeRealContent is one of the solutions many brands look into when they want access to creators who can deliver reels and short-form videos for social media.

But as needs grow—and brands demand clearer rights, higher quality, and better performance insights—many begin to look for alternatives. One of the most widely used in Scandinavia is WebContent, which has quickly gained strong momentum among both companies and creators.

What is MakeRealContent?

MakeRealContent works as a marketplace where brands can find creators to produce video content. The idea is to simplify the process for companies that would otherwise have to find and negotiate with influencers or UGC creators manually.

The challenge, however, is that the platform in many ways feels like a Facebook group: communication can become messy, and contracts, rights, and payments are often handled manually. For smaller collaborations, this can work—but for brands with bigger ambitions, it quickly becomes a bottleneck.

Benefits of WebContent – more than just a marketplace

WebContent has built a system that solves the most common challenges brands face on UGC platforms like MakeRealContent. Here’s why many businesses prefer it:

1. Contract & rights management

All collaborations include clear contracts and automated rights management. Brands always have full documentation of how the content can be used—both organically and in paid ads. No grey areas or legal uncertainty.

2. Automatic, hassle-free payments

WebContent handles all creator payments automatically, meaning brands avoid invoices, manual payouts, and admin work. Creators get paid on time, which increases satisfaction and retention.

3. Automatic product return system

One of WebContent’s most unique features is an automated return solution. If a company needs a product returned after content is delivered, the system handles it seamlessly. It saves time and eliminates manual coordination.

4. Higher-quality, more experienced creators

WebContent works with creators who understand storytelling, hooks, and performance marketing. Brands receive not just beautiful videos—but content designed to convert in ads.

5. Simple onboarding

Both companies and creators can get started quickly. The onboarding process is streamlined, removing technical barriers and allowing brands to launch campaigns faster.

6. Performance Manager

A standout feature: insights into how content performs in social media and paid ads. This makes it possible to track ROI and understand what content actually drives sales or engagement.

7. Built-in AI tools

The platform integrates AI features for writing scripts, optimizing briefs, and analyzing results. This saves time and enhances the quality of the content creators deliver.

8. Streamlined workflow without chaotic chat threads

Instead of scattered chats or email chains, WebContent organizes everything in a clean, structured flow. It’s easy to manage deadlines, feedback, and deliverables—unlike MakeRealContent’s more informal setup.

9. User-friendly software with strong UI/UX

WebContent is designed with usability in mind. Brands can easily browse creators, manage content, approve deliverables, handle payments, and track performance in one place.

Conclusion

MakeRealContent can be a useful platform for simple creator collaborations. But for brands wanting a more professional, efficient, and performance-driven setup, WebContent has become the go-to choice.

With automated contracts, AI tools, performance insights, and a built-in product return system, WebContent gives companies a smoother workflow and higher-quality content.

For many brands, this is the difference between simply “getting a video” and getting content that actually drives results.